Privacy Policy

Last Updated: December 9, 2025

Gobble Up Foods DMCC, a company registered with Dubai Multi Commodities Centre, in Dubai, United Arab Emirates (“Gobble Up Foods DMCC”, “we”, “us”, or “our”), owns and operates guiltfreeproject.com. Guilt Free® is a brand of Gobble Up Foods DMCC. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you:

  • Visit or make a purchase from guiltfreeproject.com (the “Website”)
  • Interact with our official Guilt Free® social media pages (including but not limited to Facebook, Instagram, X, and YouTube)
  • Receive emails, newsletters, or marketing communications from us
  • Participate in contests, promotions, or surveys
  • Contact customer service or otherwise interact with us online or offline

(collectively, the “Services”).

This policy complies with the UAE Federal Decree-Law No. 45/2021 on the Protection of Personal Data (PDPL) and other applicable laws.

Personal Information We Collect

“Personal Information” means information that identifies you as an individual or relates to an identifiable individual. We collect the following types of Personal Information:

  • Identifiers: Name, email address, postal address, phone number, IP address (from which we may derive approximate location), and online identifiers.
  • Commercial Information: Payment details, purchase history, and transaction data.
  • Internet or Network Activity: Browsing history, device information (e.g., browser type, operating system), and interactions with our Services.
  • Geolocation Data: Approximate location from IP address or device signals.
  • Other: Inferences about your preferences and any information you voluntarily provide.

We do not knowingly collect sensitive Personal Information (e.g., health data, racial or ethnic origin, or biometrics) unless specifically requested and with your explicit consent.

How We Collect Personal Information

We collect Personal Information in various ways:

  • Directly Through the Services: When you make a purchase, sign up for newsletters, contact us, participate in promotions (e.g., sweepstakes), or interact with our Website or Guilt Free® social media pages.
  • Automatically: Via technologies like cookies, log files, pixel tags, web beacons, and analytics tools (e.g., Google Analytics). These track device details, browsing behavior, and usage patterns to improve functionality and personalization. For more on cookies, visit http://www.allaboutcookies.org. We do not respond to browser Do Not Track signals.
  • From Other Sources: From partners, social media platforms, marketing providers, or public databases.

If you provide information about others, you confirm you have authority to do so. Failure to provide requested information may limit our ability to deliver Services.

How We Use Personal Information

We process Personal Information based on your consent, to perform contracts, or for our legitimate interests (e.g., fraud prevention, site improvement). We use it for legitimate business purposes, including:

  • Fulfilling requests and administering Services: Processing orders, providing customer support, sending confirmations, and managing accounts.
  • Marketing and Communications: Sending newsletters, promotions, or tailored ads (with your consent where required), and facilitating social sharing on Guilt Free® social media pages.
  • Analytics and Improvement: Analyzing trends, personalizing content, optimizing the Website, measuring campaign effectiveness, and developing new products.
  • Security and Compliance: Detecting fraud, preventing cyberattacks, conducting audits, and complying with legal obligations.
  • Aggregating Data: Creating anonymized or aggregated data for internal use or sharing, which no longer identifies individuals.

We retain Personal Information only as long as necessary for these purposes, considering our ongoing relationship with you, legal requirements (e.g., record-keeping), and potential disputes.

Disclosure of Personal Information

We may disclose Personal Information to:

  • Affiliates and third-party service providers (e.g., Shopify for e-commerce, payment processors, shipping partners, email delivery, analytics, or fraud detection).
  • Marketing partners or ad networks (e.g., for targeted advertising on platforms like Google or Facebook), consistent with your choices.
  • Sponsors of promotions or contests.
  • Authorities or others as required by law, to enforce terms, or protect rights (e.g., in response to subpoenas or for mergers/acquisitions).

We do not sell Personal Information. Information you post publicly (e.g., on Guilt Free® social media pages) becomes available to others.

Behavioral Advertising and Third-Party Services

We use third-party tools (e.g., Google Analytics, ad networks) to serve targeted Guilt Free® ads based on your interactions. These may use cookies or pixels to recognize you across devices. Opt out via:

We are not responsible for third-party privacy practices (e.g., Shopify at https://www.shopify.com/legal/privacy or Google at https://policies.google.com/privacy). Links to external sites do not imply endorsement.

Security

We implement reasonable organizational, technical, and administrative measures to protect Personal Information. However, no system is 100% secure. In case of a suspected breach, we will notify authorities and affected users as required by law. Notify us immediately at customerservice@gobbleupfoods.com if you suspect a breach.

Your Choices and Rights

You can:

  • Opt out of marketing emails via the unsubscribe link in any email.
  • Manage cookies through your browser settings.
  • Access, correct, delete, or request a portable copy of your Personal Information by contacting us.

If you are in the UAE, EU/EEA, or other applicable jurisdictions, you have rights under relevant laws (e.g., UAE PDPL or GDPR) to access, rectify, erase, restrict processing, object, or withdraw consent. We process requests promptly, verifying your identity as needed. We do not discriminate against you for exercising your rights.

Use by Minors

Our Services are not directed to individuals under 13 (or 16 in some jurisdictions). We do not knowingly collect Personal Information from minors without parental consent.

Jurisdiction and Cross-Border Transfers

We are based in Dubai, UAE. Your personal information may be processed in the UAE or transferred to other countries (e.g., USA, Canada, EU) where our service providers operate. We only transfer data in compliance with applicable laws and ensure appropriate safeguards are in place (such as Standard Contractual Clauses, adequacy decisions, or your explicit consent where required). By using our Services, you consent to these transfers. This Privacy Policy and any dispute relating to your personal information shall be governed by English law and subject to the exclusive jurisdiction of the DIFC Courts.

Relationship with other policies

Your use of the Website and purchases are also governed by our Terms of Service and our Returns, Refunds & Shipping Policy.

Changes to This Policy

We may update this policy for operational, legal, or regulatory reasons. Changes are effective when posted, with the “Last Updated” date revised.

Contact Us

For any questions, requests, complaints, or to exercise your privacy rights, please contact us at: Email: customerservice@gobbleupfoods.com

We will respond as quickly as possible and within the timeframes required by applicable law.

Thank you for choosing Guilt Free®!